How to Inspire User Adoption on the Deployment of Tech in the Workplace

When it comes to new technology in the workplace, deployment is only half the battle. User adoption, on the other hand, is the Holy Grail. Too often, companies make technology purchases only to find a lack of internal adoption. This creates pressure on CIOs and IT teams to source and procure technology solutions that not only solve problems, but which make life easier for employees. The secret to success is starting with a comprehensive strategy, especially when it comes to video conferencing or unified communications technology. Follow these steps to create a strategy that leads to a successful user adoption in your workplace. Make Your Launch the Event of the Year Each time Apple announces a new iPhone or tablet, there’s a flurry of excitement and anticipation. Users with perfectly functioning phones toss theirs aside and eagerly embrace the new model. Why? The answer is simple: Pomp and circumstance. Steve Jobs loved to host special events to launch his new tech, and you can follow his lead. Enlist the help of your PR and marketing teams and create a fun event or events to celebrate the launch of your new technology. Stop work for a few hours and have everyone attend— and remember to include remote employees via video conference. Ensure participation by making sure company leaders are on board and that they’re all in on embracing innovating and the adoption of technology that will enhance communications for all. In your communications about the event and during the event, be sure to include-real life examples of how the tech will make the workplace better. To avoid the feeling this...

Five Reasons to Move Video Conferencing to the Cloud in 2017

A shift to the cloud represents a fundamental digital transformation in the business world, especially as it relates to video conferencing. It eliminates the need for complex onsite hardware, giving businesses the ability to collaborate without boundaries. In 2017, the benefits of cloud-based video conferencing make the switch a practical and effective business decision. Take Advantage of Cloud Video Conferencing The cloud levels the playing field for businesses, especially small to mid-sized ones. Before the widespread availability of cloud platforms, only businesses with financial and technical resources could take advantage of conferencing solutions. Today, both SMBs and large enterprises can access the same level of audio-visual clarity, support, and service. Still not convinced? Here are a few other reasons why you should consider moving your video conferencing to the cloud: 1. Affordability. Conduct a side-by-side comparison of any onsite solution versus a cloud solution from video conferencing to data storage. Cloud setups often take advantage of a shared multi-client server (some private cloud arrangements exist, too), allocate computing power on an as-needed basis, and consolidate security and other management activities within a central organization. Instead of paying for the hardware, software, and in-house support, businesses need only purchase the cloud solution-as-a-service. Many businesses can also lease hardware on an as-needed basis and only purchase the products they truly need from high quality audio-visual suppliers. The cloud enables companies to save more with on-demand scalability, built-in security, and automatic service updates. 2. Hardware flexibility. Using cloud solutions, companies can manage access control for a variety of end-user devices. For companies that embrace BYOD environments, multi-device access and support offers incredible flexibility....

Video Collaboration Trends: Then and Now

The idea that technology changes on a dime is a constant fascination—both for those immersed in these changes and those who don’t always know how much their industry depends on them. Two years back, we made some predictions about video collaboration trends, and it’s exciting to see just where technology has gone since then, especially audiovisual technology. Here’s where we were right on target—and a couple of places where we missed the mark. The 24/7 Office We predicted a large boost in video use, as top-down structures would support any place workspaces for their employees. Today, businesses that embrace workplace flexibility versus a 9–5 Monday through Friday workday have soared at a rapid pace—a trend that’s not going away. Although the traditional workday office certainly still exists, people don’t work in that type of space all the time. The workforce is much more mobile, which encourages schedule flexibility—remote work, fieldwork, and global communications are now routine. Workplace flexibility is a standard perk most companies are happy to provide. This agility is in large part due to video collaboration, which lets people work from wherever they are. Mobility We were spot on about people making decisions in real time because information would always be available, as it would essentially travel with the worker. What we didn’t predict was the vast improvement in mobile ability. Mobile functionality has become an imperative rather than an option, and the Internet of Things (IoT) has been a huge part of these advancements. It isn’t simply that information travels with employees; it’s that employees can use this information wherever they are. In addition, video collaboration...

Virtual Reality in the Classroom: The Coming Education Revolution

After years on the scene, we’re finally beginning to see Virtual Reality hit the mainstream. It really is a whole new world—a virtual one, that is. While Virtual Reality (VR) may be exciting for personal use, it’s also promising for a variety of industries, including education. VR and its sister in technology, Augmented Reality (AR) provide unprecedented opportunities for students both in and out of the classroom. Let’s take a look at how VR and AR are spurring an education revolution. VR Allows Students to Get Up Close and Personal Virtual Reality (VR) and Augmented Reality (AR) in the classroom give students the ability to experience what would otherwise be far from reach. The opportunities span across grade levels and schools, from elementary to post-graduate levels of education. In the following paragraphs, learn how VR and AR are allowing students to get up close and personal with a new world of subjects, in constantly evolving ways, and in places all around us. This first example relates to the use of Augmented Reality (AR) in the education setting. Medical schools are using AR technology to create educational experiences that simulate laboratories. Case Western Reserve University in Cleveland is leading the charge with the adoption of the HoloLens, guiding simulated dissections of human cadavers. In fact, the school is developing an application that may eliminate the need for a cadaver lab altogether. Hospital systems guide post-graduate education by introducing residents to 3D models that allow them to practice complex procedures and better anticipate complications. Using VR and AR tools, health care systems can create more comprehensive learning experiences for students, ultimately...

Screen Resolution: Can a Consumer Tell the Difference?

Putting yourself in your consumers’ shoes is never more important than when selecting a digital signage solution. You may assume your customers want the biggest, brightest, and best displays available, but is the most expensive solution really the right solution for every customer? I think we know the answer to that—there’s a lot more to choosing the most appropriate digital signage solution than simply opting for the best-in-class. It’s important to really make sure you understand your target customer, their needs, implementation goals, and budget restrictions they might be working with. Let’s explore. Help Your Customers Learn the Basics of Digital Signage Screen Resolution Put yourself in their shoes. When they’re in the market to make a purchase, they’re overloaded with choices. Projection or flat panel? LED or LCD? Resolution of 4K or 8K? They may be trying to make sense of many technical questions before investing in a digital signage display. To select the option that’s right for them—no more, no less—they should understand resolution. First, teach them the difference between 8K and 4K screens. Explain that television manufacturers continually develop higher resolution screens, cramming more pixels into every square inch. Depending on your customers’ needs it may not be necessary—or wise—to spring for the higher res screen. Next, help them determine if they want an LED or LCD display. Many of your customers don’t know the difference, so explain it to them. Once they learn that LED digital signage has a few advantages over LCD, such as consuming less power and enabling a better overall picture, it may help them make their decision. Once they understand that...

Video and Interactive Technology: Changing the Way We Shop

Sometimes, marketers get things backwards—they focus on the product or service rather than the customer they want to buy it. However, when you keep customers in mind and focus on customer engagement, you can make some pretty impressive changes. Think about how the shopping experience has changed over a few short years. Video and interactive technology have played big roles in how businesses engage with customers, especially in the retail environment. Creative AV installations, interactive displays, immersive experiences, gamification, AR/VR—all these things served to make in-store experiences exponentially more engaging and give customers reasons to seek out the in person shopping experience over sitting behind a computer screen and shopping online. Consider How Shopping is Changing There is pretty much universal agreement that the way we collectively shop is changing. And technology is leading that charge. Here are some examples: ●     Interactive digital product displays. In January of 2015, Tommy Hilfiger revolutionized shopping by creating a digital showroom. A pioneer in more than fashion, his example paved the way for retail in 2016 and beyond. It’s great for customers, and will be a continued trend because of its focus on sustainability—something Hilfiger holds dear. It reduces duplicate production and eliminates printed orders, significantly reducing the environmental impact of shipping. ●     Interactive retail tablets. Engaging with tablets is a natural extension of the customer journey. Rather than using printed media for product research, users can interact with a tablet to easily find what they need. For converged retail, tablets are crucial. They elevate user experience and bridge the divide of online and retail shopping. Kiosks, product creation stations, and simply replacing paper receipts for...