Live Video: Who’s in the Game Now?

Facebook, Twitter, YouTube, and Instagram all introduced live video streaming to their platforms in 2016. The result? A 600 percent increase in live video streaming. As such, it’s pretty much a given that video marketing should be a part of any smart business’ integrated marketing strategy in the year ahead. What’s exciting about live-streaming video is that it levels the playing field: Anyone can do it. Small to mid-sized businesses can do as many amazing things with it as large brands and, in many instances, more. Want to capitalize on live video for your business? Here are some ways you can do that: • Give behind-the-scenes access. There are many examples of how you can use behind-the-scenes access to make your target audience feel like a guest at a special event. For instance, The Tonight Show showed behind-the-scene footages using Facebook Live, making their guests feel like they were backstage, where all the action was happening. Target used live-streaming to reveal exciting new design partnerships, and Marc Jacobs used Facebook Live to allow fans a peek at its 2016 line. Want to take it local? A Pilates studio owner regularly uses Twitter’s live video to showcase snippets of Reformer workouts so that people interested in Pilates can get a behind-the-curtain glimpse at what Reformer Pilates is all about. This behind-the-scenes glimpse is designed to tempt new prospects to not be afraid of trying out a new workout and to help build a customer base. These tactics all help personalize a brand and make it seem less like a faceless organization and more like a company that’s human, fun, and...

Video Communications: Using Body Language To Enhance The Conversation

In recent years there has been a lot of discussion about the growth of video conferencing as a means of business communication. In fact, recent studies have shown that by 2016 video may very well be the preferred method of business communication. While there are still a number of technology barriers that will need to be broken before that comes true, the adoption of video communication platforms like Skype, FaceTime and Google+ are proving that people want to use video. But what is it that drives and makes video preferred? Whether email, audio, web or video, the ultimate product of the discussion can and very well should be the same. However, often times it is not. Perhaps what is creating the communication gap that can make video up to 8 times more effective in creating meaningful engagement is that video allows for non-verbal queues that all of the other communication methods simply do not. And for anyone that has spent significant time building relationships personally or for business, you know that often times what you see is every bit as important as what you (they) say. In a recent study on Video Communication commissioned by Software Advice they found that 36% of people preferred to use video conferencing because they were able to gather non-verbal queues from clients and prospects that allowed them to more effectively communicate. Furthermore, nearly a third felt that when video could be coupled with screen sharing, it created the best environment for more effective business communications. While it may seem to be common sense, face-to-face communication just feels better in so many ways when...

Zoom Presence Review

Let’s make things simple… “Simple can be harder than complex: You have to work hard to get your thinking clean to make itsimple. But it’s worth it in the end because once you get there, you can move mountains.” – Steve Jobs. So about 2 years ago when our clients first started to ask about “USB Based Video Conferencing” to make professional USB video conferencing “installs” we sat down at our engineering table with tons of amazing video conferencing software just budding with potential. On the other hand we had a scarce array of products to fulfill our audio visual installation needs. So what did we do? That’s a long story, we have come a long way. But check out just how easy USB Based Video Conferencing has become. I am super happy to introduce our Zoom Presence Review. Zoom Presence – Simple Meeting Control from Paul Richards You might also ask what is Zoom? Zoom.US is a web video conferencing software with a breakthrough pricing and feature model that literally millions of users are flocking toward. For more information on Zoom.US check out our blog post category here. For this blog post we are going to focus on “Zoom Presence” and the following breakthrough features: Making Video Conferencing Easier Giving Advanced Features with Simple Controls Catering to the DIY “Do it Yourselfer” Making Video Conferencing Easier So “making video conferencing easier” and “Giving Advanced Features with Simple Controls” might sound like the same thing but let’s break down how Zoom Presence does both. Zoom Presence simplifies the overall equipment design and installation by standardizing on a Mac Mini...

Can High Resolution USB Cameras Bring Low Cost Video Conferencing To Life?

When you think of a USB camera, you usually think of a little webcam that gets mounted on your monitor for Skype calls with your out of town relatives. But modern USB cameras have evolved far beyond that. Today, a high resolution USB camera can be used to deliver an image that’s as crystal clear as any regular HD camera. Not only that, you can also zoom, focus, and perform any number of other functions. The quality and versatility of these cameras makes them ideal, not just for Skyping, but for professional level video conferencing. In fact, a high resolution USB camera can take a low end video conference and turn it into something much more. Low End Video Conferencing Though on the surface they appear the same, the difference between a Skype call and a video conference for your business is like the difference between a candle and a 100 Watt bulb. There are so many things you need to be able to do in a meeting besides just see and talk to one another, and a remote meeting is no exception. Among the capabilities you need is the ability to share important files, and often record your meeting as well, for future reference. The problem is, how do you put your video conference on that professional level without sinking a large amount of money into it? On the one hand, these tools are way out of your budget. But on the other hand, your lower quality conferencing capabilities will reflect badly on you as you meet with partners and clients. Fortunately, tools exist that will allow you...

What Customers Are Looking For In A Video Conference Camera

Customers are looking for a lot of things in a video conference camera. When making a purchasing decision, it is easier to narrow down your bucket list to a few specific areas. Interoperability Today more than ever everyone is looking for interoperable solutions to fit the needs of an ever changing landscape. Companies are turning to cloud based video conferencing in droves for easy to use set up where the most important feature is simply being able to email an invitation to a client and knowing they can join from any PC, Mac or Smart mobile device. Just look at the overwhelming success of Bluejeans who offers interoperability between traditional Cisco & Polycom H.323/SIP endpoints with the majority of cloud based solutions like MS Lync, Cisco Jabber, Skype and Google Hangout. The interoperability issues that IT teams have been dealing with for the past 25 years are finally starting to give way. The most important feature a Video Conferencing Camera can have is USB 2.0 or USB 3.0. With USB connection ports Video Conferencing cameras can be used for all of the above cloud based video conferencing systems. Not only can users easily identify how to connect their laptop the entire cloud based solution offerings available decrease technology adoption time and training requirements. High Definition & Optical Zoom High Definition used to be the most important part of Video Conferencing. That hasn’t changed but the new ways of using cloud based video conferencing have. How important is High Definition video using your USB video conferencing camera? If you are replacing a face to face business trip than HD video quality is of utmost...