Screen Resolution: Can a Consumer Tell the Difference?

Putting yourself in your consumers’ shoes is never more important than when selecting a digital signage solution. You may assume your customers want the biggest, brightest, and best displays available, but is the most expensive solution really the right solution for every customer? I think we know the answer to that—there’s a lot more to choosing the most appropriate digital signage solution than simply opting for the best-in-class. It’s important to really make sure you understand your target customer, their needs, implementation goals, and budget restrictions they might be working with. Let’s explore. Help Your Customers Learn the Basics of Digital Signage Screen Resolution Put yourself in their shoes. When they’re in the market to make a purchase, they’re overloaded with choices. Projection or flat panel? LED or LCD? Resolution of 4K or 8K? They may be trying to make sense of many technical questions before investing in a digital signage display. To select the option that’s right for them—no more, no less—they should understand resolution. First, teach them the difference between 8K and 4K screens. Explain that television manufacturers continually develop higher resolution screens, cramming more pixels into every square inch. Depending on your customers’ needs it may not be necessary—or wise—to spring for the higher res screen. Next, help them determine if they want an LED or LCD display. Many of your customers don’t know the difference, so explain it to them. Once they learn that LED digital signage has a few advantages over LCD, such as consuming less power and enabling a better overall picture, it may help them make their decision. Once they understand that...

Video and Interactive Technology: Changing the Way We Shop

Sometimes, marketers get things backwards—they focus on the product or service rather than the customer they want to buy it. However, when you keep customers in mind and focus on customer engagement, you can make some pretty impressive changes. Think about how the shopping experience has changed over a few short years. Video and interactive technology have played big roles in how businesses engage with customers, especially in the retail environment. Creative AV installations, interactive displays, immersive experiences, gamification, AR/VR—all these things served to make in-store experiences exponentially more engaging and give customers reasons to seek out the in person shopping experience over sitting behind a computer screen and shopping online. Consider How Shopping is Changing There is pretty much universal agreement that the way we collectively shop is changing. And technology is leading that charge. Here are some examples: ●     Interactive digital product displays. In January of 2015, Tommy Hilfiger revolutionized shopping by creating a digital showroom. A pioneer in more than fashion, his example paved the way for retail in 2016 and beyond. It’s great for customers, and will be a continued trend because of its focus on sustainability—something Hilfiger holds dear. It reduces duplicate production and eliminates printed orders, significantly reducing the environmental impact of shipping. ●     Interactive retail tablets. Engaging with tablets is a natural extension of the customer journey. Rather than using printed media for product research, users can interact with a tablet to easily find what they need. For converged retail, tablets are crucial. They elevate user experience and bridge the divide of online and retail shopping. Kiosks, product creation stations, and simply replacing paper receipts for...

The Role Technology Plays for Today’s HR Teams

Technology plays a big role for businesses of all sizes and across all verticals today. Whether it’s automating tasks and processes, affording improved connectivity by way of unified communications, especially video conferencing technology, or embracing mobility and cloud computing, technology is everywhere. The role that technology plays for HR teams is an extremely important one. Let’s take a deeper look at that, explore how technology is enhancing the field of human resources—and perhaps cover some things you might be thinking about exploring for your own organization. Improve Recruiting Efforts with Analytics Workplace analytics are rapidly becoming an important part of the HR pro’s toolkit. Analytics can provide a wealth of information on things like predicting turnover, churn and retention rates, risk predictions, talent capabilities now and in the future, and future casting, which models what the future of a company might be, and what the impact of talent acquisition, retention, and hiring might be moving forward. Sounds like a lot, doesn’t it? It is, and data and analytics are, without question, driving the future of HR teams of all size. Get Creative with Video Job Posts When it comes to effectively filling job openings in a time when top talent can be hard to find, the days of the classified ad are long behind us. Creative HR teams are embracing the video job post, which allows companies to use technology to attract the right kind of candidates, and to begin the process of wooing them long before that first interview is scheduled. Candidates today (especially the tech-native Millennial candidates) are attracted to organizations who embrace technology and demonstrate an...

In a New Year, Strive for Creating an Environment of Work-Life Balance

In our world today, being always ‘on’ is a condition that is all too often the rule rather than the exception. But being glued to our laptops, tablets, mobile devices 24/7 is a sure path to burnout. As we move into a new year, from a leadership or managerial standpoint, understanding the importance of work-life balance and the environment we are creating for our employees can be an important element of overall success for the company as a whole. Let’s look at some of the things you can do to focus on creating a culture that values work-life balance. Set Communication Expectations Communication is a vital factor in the success of any business, no matter its size. But it’s important to create and set expectations when it comes to communication that your employees know and understand. For instance, a manager might be a night-owl and like sending emails late at night, but it’s important to set the standard for the employee or team members receiving those emails. Are they expected to answer them, no matter what time received, or are they expected to answer at a reasonable time, perhaps during normal work hours? What if there’s an urgent matter, does that require a different response expectation? It’s not difficult to address these things with your team, and you’ll find that by setting those expectations early on, you’ll have a happier, more productive team. Offer Flexible Availability The ability to work remotely offers a flexible work environment for employees and that is often highly desirable for today’s workers. Working remotely doesn’t necessarily mean “disconnecting,” but it does afford your team...

Three Driving Factors Driving Video Conferencing as a Service (VCaaS)

Utilizing Video Conferencing as a Service (VCaaS) vendors is becoming a common practice for businesses of all sizes today. And with good reason, as video conferencing has emerged as an essential business communication tool in recent years. Thousands of companies are implementing the technology across all aspects of their brands. Why? Cloud-based VCaaS makes good business sense. The three main factors driving the rapid adoption of VCaaS are: decreased cost, increased flexibility, and the adoption of BYOD. Let’s explore these drivers and the benefits of VCaaS. 1. Cost Reduction for the Company Cloud technology has made it possible for companies to utilize video conferencing to make it easier for both internal and external collaboration. Internal teams, remote workers, and folks who are on the road as a regular course of performing their jobs, can all be quickly and easily connected in an extremely personal way by way of video. In addition, video makes it easy to connect with clients and prospective clients, whether for meetings or for business pitches, no matter where those clients or prospects may be located. Video also empowers a globalized business mindset instead of limiting a customer base within particular geographic boundaries. Overall, the integration of video conferencing as a communication and collaboration tool can serve to reduce travel costs, reduce travel time, expedite the ability of your team to connect and collaborate, and add much value to your business’s bottom line. In addition, when businesses opt for VCaaS, there is generally a reduction in the amount of equipment a business needs to invest in, and set up and servicing of video conferencing equipment becomes...