Video Collaboration is Driving Business GrowthIn today’s marketplace, businesses need to be better, faster, and more efficient to outpace the competition. Businesses who keep up with technology have the advantage. Increasingly, video collaboration has become one of the tools businesses can use to reduce travel costs; stay in touch with employees, clients, and partners who aren’t in the office; and encourage creative brainstorming to develop new ideas.

Video collaboration can improve all departments–from human resources and customer service to sales and marketing. Top companies use video conferencing and telepresence to:

    • Eliminate geographic barriers and facilitate global collaboration
    • Reduce traveling and overhead costs
    • Improve workplace efficiency and employee satisfaction
    • Reduce training costs and improve efficiency
    • Enhance the customer experience

Video Collaboration and Business Growth by the Numbers

Today’s video conferences accomplish more than just communication. They can actually facilitate growth and connect employees with each other, with business leaders, and with customers.

Seventy-five percent of companies recognized as “high-growth innovators” use video collaboration. And those high adopters of video also grow nearly twice as fast as businesses that have failed to adopt video at all, according to a survey by Cisco Systems. In addition, 27 percent of the subjects who use video reported better teamwork, 41 percent reported faster decision-making, and 71 percent reported increased employee productivity.

In the same survey, an overwhelming100 percent of subjects reported that video collaboration supports new ideas and innovations. Need more proof that video can help every aspect of your business?

    • 67 percent of respondents said video builds trust and positive relationships

    • 94 percent suggested it supports an agile work system

    • 94 percent use video regularly to “explore virtual workspaces”—new ways to meet, communicate, and collaborate via video technology

The evidence is overwhelming—deploying video as part of your overall business strategy can help your firm establish a global presence as a tech-savvy industry thought-leader. Businesses with video collaboration capabilities can meet and interact with customers, partners, and employees across the world.

As the cost of video conferencing continues to drop, take advantage of the significant potential for returns on investment and prioritize video-enabled collaboration features in your company’s desktop and room systems, as well as mobile video conferencing solutions, to optimize video capabilities.

How Can Video Technology Help You?

Video collaboration has evolved from webcams to Polycom’s state-of-the-art EagleEye Director for large group meetings, with technology advances such as HD presentations, telepresence, and wall-size smart collaboration systems. Executives and employees can also take video conferencing outside the confines of the boardroom with mobile video conferencing and unified communications solutions.

Fast-growing startups, especially those in the tech sector, use video collaboration to reach customers, prospects, and their sales force through webinars. For instance, Austin-based Ihiji hosts a series of webinars explaining their remote network monitoring and management solutions to prospects, and delves deeper for current customers with webinars that explain how best to use the product’s features.

Live, interactive webinars enable companies to answer customer questions in real time, screen-share to demonstrate product features, and even provide a recorded version of the webinar to expand their reach.

A number of audiovisual technology manufacturers use webinars to educate their networks of dealers and manufacturer rep firms on the technical specifications and key selling points of the products in their lines. Dealers and salespeople gain access to promotional material and spec sheets through screen-sharing, while the interactive format enables salespeople to share ideas and brainstorm effective sales tactics.
Six in 10 human resource managers say they use video to conduct employment interviews. Rather than an initial phone call, they might use video chat to meet with a prospect for the first time and get a better feel for their personality, professionalism and confidence—all factors that contribute to a desirable job candidate. Video is affordable, efficient, and, for today’s tech-savvy talent pool, can even help candidates feel more at ease. For businesses working at building a video collaboration culture, video interviews establish that culture immediately.

Businesses can also use video chat to deliver a higher level of customer service, hold focus groups with a geographically diverse team, or communicate quickly with out-of-office employees on the go.

Stretch the Limits of Video Conferencing with Today’s Tools

Whether you opt for the latest in mobile video conferencing tools or start with deploying video collaboration in your boardroom, you’ll soon want to stretch the limits of what video can help your business accomplish.

New collaboration apps and tools hit the market regularly, and smart managers consider innovative ideas to optimize video conferencing among employees and customers. Brainstorm with your team to find ways to best leverage video technology to your advantage. You may find you can reduce your travel budget, forge deeper connections with industry partners, or adopt new, more effective marketing tactics with today’s tools.

Photo Credit: Universidad Politécnica de Madrid via Compfight cc