Busting Myths Around Video Conferencing for BusinessVideoconferencing isn’t a new buzzword to hit the business landscape. It has been around for decades. However, with the rapid evolution of technology and reduced costs, videoconferencing is fast becoming the preferred way to conduct business meetings and collaborate with remote team members. Video also helps companies seamlessly collaborate with remote teams, clients, and business partners, eliminating the need to undertake expensive business trips. Yet, many organizations are still unsure about adopting video conferencing as a part of their business strategy. Why is that?

Companies that avoid using video conferencing cite a variety of reasons. These mostly stem from misconceptions or misinformation. They consider videoconferencing to be too expensive, too difficult to set up, or too difficult to learn and adopt. These are frankly nothing but myths. In fact, companies that use video conferencing today are achieving two main business priorities: Higher productivity and lower operations costs.

You can’t afford to let these common myths around video adoption stop you from experiencing its many benefits. Let’s dismantle some common myths.

Myth #1 Video Systems are Difficult to Install

This was true a few years ago. Today, video conferencing is simpler and easier than ever to set up. For instance, innovations like WebRTC enables you to make video calls right from your web browser. Simple interfaces, as well as advanced codecs and soft-ware make hosting a video conference a hassle-free job.

Myth #2 Video Conferencing is a Costly Investment

While video is more expensive than audio or text, its benefits outweigh the price difference. Plus, video conferencing allows for a more enriching experience by allowing participants to observe each other’s body language, facial expressions, hand gestures, and other non-verbal communications. This is why the quality of interaction over video is far better. While nothing can truly replace face-to-face interactions, video conferencing brings us closest to that experience minus the time and cost. Not only that—cloud and software-based video solutions efficiently and effectively replace the high cost and maintenance of boardroom installations by putting these responsibilities in the hands of service providers.

Myth #3 Video Requires Dedicated Support

A lot of people think video conferencing is a complicated network of hardware and software. They also often think only tech professionals can handle the technology that goes along with videoconferencing systems. That’s not true. Many video service providers offer solutions designed for even the least tech-savvy users. With the latest breed of intuitive video technologies, users can easily dial contacts and join virtual meetings, or create and schedule their own meetings in a matter of minutes. These systems require little training or resources for installation and use.

Myth #4 To Deploy Video Conferencing, You Must Scrap All Existing Boardroom Equipment

Many businesses shy away from adopting video technologies because they think they have to throw out existing communication equipment to accommodate video systems. Modern video conferencing solutions can easily turn this idea on its head. These systems easily interoperate with your existing conferencing equipment. They can connect to other media, telepresence, network, and related applications. Plus, with cloud video conferencing, your business always runs on the latest (and the best) version. This is all thanks to automatic software upgrades.

Myth #5 You Need Special Infrastructure to Implement Video Conferencing

Once upon a time, this was true. Not anymore. With cloud video conferencing, it is possible to eliminate expensive infrastructure, hardware, and equipment from the equation. By outsourcing these requirements to cloud service providers, you can keep your operations lean and hassle-free. You can arrange conferences by simply dialing into a virtual meeting room managed by your service provider.

However, maintaining your own infrastructure may turn out to be more cost-effective in certain cases where most of the communication is meeting room-based or done over the phone. Hybrid video conferencing is a great solution for these type of requirements. It allows you to maintain certain on-premise systems while letting you outsource the rest to a service provider.

Myth #6 Only Large Corporations can Afford Video Conferencing

Video conferencing is no longer a sole prerogative of large corporations with big conference rooms and bigger pockets. Many service providers offer products and services that cater to the needs of small and mid-sized companies.

Today, video conferencing is simple and affordable. More importantly, it is an essential collaboration tool for modern businesses. If you’re still ensnared by the myths discussed above, you are doing your business a huge disservice.

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