When it comes to on-premise installation of video cameras, ensuring security and safety has been the priority for most businesses so far. However, this trend is gradually changing as business owners are extending the use of video to monitor their business processes. According to a recent survey, while 32% of respondents reported using videos exclusively for protection, some 52% reported using video for other business operations.
Even organizations concerned with security and protection of property are increasingly using cameras to keep a covert eye on their employees to enhance productivity, prevent internal theft, vandalism, and so on. While that is just one side of the story, there is a lot more you can do with videos besides communicating, collaborating, and building connection inside as well as outside of your business. Let’s take a look.
Train your workforce using captured footages
Utilizing video as part of your training process can help organizations streamline and improve their training processes. You can not only identify any flaws that might exist in your existing systems, but this also allows you to monitor the effectiveness of your training. Recording training sessions are an effective way to scale up your training contents and to create a library of content that’s accessible for use later, after the fact, for use with training future employees or for employees to access for refresher information on an as needed basis. Training videos are also extremely helpful when it comes to your remote workforce.
Use video recording to analyze customer behavior
In retail environments, security camera footages can reveal a great deal about customer behavior and purchase patterns. Studying the video clips from your retail operations closely can give you a fair idea of your customer behavior and preferences and this can be crucial data when it comes to evaluating your processes and improving them. Additionally, tools and applications such as RetailNext, SceneTap, and Prism extract important data from the video records to bring those useful analytics right on your fingertips.
This is also a great way to boost your marketing efforts. Studying video footages showing purchase trends of consumers over a period of time can help your marketing team identify the main requirements, pain points, and demand areas of customers. This can help them create marketing strategies that hit the bull’s eye and result in greater profitability for you and greater satisfaction for your customers.
Market your brand using videos
With people spending over 19 hours watching videos every day, visual storytelling is absolutely one of the best ways to generate engagement. According to a report, on-location videos and behind-the-scene documentaries are two of the best video formats that trigger repurchase and advocacy. In a world where everyday experiences are the best representation of a brand, capturing daily work, funny moments, new developments, etc., can provide an insider’s view into your brand, helping to bring your audience closer.
Videos can assist with inventory management
Installing video surveillance systems in shops and retail stores can be a great help when it comes to managing inventory and checking stocks. And any time you can spend less of your team’s time on inventory management and more time on taking care of customers? Well, that’s a good thing for everyone.
Bottom line, not only is video a preferred channel of content consumption for your customers and prospects, it can have a big impact on your overall business operations. Video surveillance systems for security are just the beginning of what you can accomplish when you integrate the use of more video into your operations as a whole, unlocking a wealth of surprising benefits for your business in the process.
If you are looking to take your communications and collaboration further, think about the value of high quality imaging. At VDO 360 we deliver the best quality USB HD PTZ cameras available making your meetings almost like being there in real life. Click here to learn more about us.