The Business Value of Adopting Live Streaming Video CollaborationLive streaming video collaboration has experienced a boom in the past few years. The landscape of business is changing rapidly, with telecommuting becoming a more viable work option, allowing companies to retain talent from all over the nation. Businesses are operating on a global scale, making the need for reliable, instantaneous communication more pressing than ever.

In response to this need, enterprise use of video technology is becoming more widespread. According to Wainhouse Research, an independent firm that conducts surveys for the unified communications and collaborations market, the future of live streaming technology is bright.

One survey conducted by the firm took the pulse of 1,000 executives across different industries. It found that live streaming adoption has jumped in recent years, by 16 percent alone from 2013 to 2014; it also discovered that the way we use live streaming technology is evolving beyond the basic webcast. So how can your company utilize this power in 2016 and beyond? Take a look at how other businesses are taking control of their communication futures.

Embracing the Video Collaboration Movement

Enterprises are realizing that live streaming video technology is more than just a trend—it’s a revolution. Indeed, 70 percent of respondents to the Wainwright survey reported using some sort of live streaming broadcast in the past year. What does this mean for your company? In short, if you aren’t using video collaboration technology already, your company may be falling behind.

Companies are embracing a full buy-in when it comes to video collaboration technology. According to the survey, 62 percent of those who reported using video technology also noted they “strongly agree” to using it more extensively in their workplaces. Essentially, it seems those businesses most willing to install comprehensive systems are those that use the technology broadly in their day-to-day operations.

Looking for Comprehensive Company Systems

Live streaming video technology goes beyond the typical webcast. Companies are discovering the business value behind such endeavors, and they extend into every department:

    • Human resources. Aside from meetings, HR departments are using video collaboration to interview prospective employees and coordinate training opportunities. Telecommuting allows companies to recruit the best talent from all over the globe, while using live streaming technology during interviewing adds levels of nuance other forms of technology lack. Another perk? Conflict management conducted over live feeds gives the same benefits of a face-to-face interaction.

    • Innovation. No longer must knowledge sharing be conducted over email. The enterprise’s best and brightest can collaborate, town-hall style, using live streaming technology.

    If you’re considering a company live streaming system, you’ve already taken an important step in securing your business’s communication future. But what should you be on the lookout for in your perfect technology? Here are a couple of important considerations:

    • It should be easy to use. There’s no sense in bogging down your IT department with the installation and maintenance of a complicated system. Live streaming technology should be intuitive enough for your employees to run remotely, even from mobile devices like smartphones, tablets, and laptops.

    • It should have convenient features. Look for DVR and transcribing capabilities so you can check for indexed conversations through a simple search tool. Your ideal system can be intuitive and loaded with extras.

Video collaboration has already revolutionized the way we do business, and live stream technology can give us a leg up on the competition. Make sure it works for you by observing these simple guidelines.

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