Utilizing Video Conferencing as a Service (VCaaS) vendors is becoming a common practice for businesses of all sizes today. And with good reason, as video conferencing has emerged as an essential business communication tool in recent years. Thousands of companies are implementing the technology across all aspects of their brands. Why? Cloud-based VCaaS makes good business sense. The three main factors driving the rapid adoption of VCaaS are: decreased cost, increased flexibility, and the adoption of BYOD. Let’s explore these drivers and the benefits of VCaaS.

1. Cost Reduction for the Company

Cloud technology has made it possible for companies to utilize video conferencing to make it easier for both internal and external collaboration. Internal teams, remote workers, and folks who are on the road as a regular course of performing their jobs, can all be quickly and easily connected in an extremely personal way by way of video. In addition, video makes it easy to connect with clients and prospective clients, whether for meetings or for business pitches, no matter where those clients or prospects may be located. Video also empowers a globalized business mindset instead of limiting a customer base within particular geographic boundaries.

Overall, the integration of video conferencing as a communication and collaboration tool can serve to reduce travel costs, reduce travel time, expedite the ability of your team to connect and collaborate, and add much value to your business’s bottom line. In addition, when businesses opt for VCaaS, there is generally a reduction in the amount of equipment a business needs to invest in, and set up and servicing of video conferencing equipment becomes the responsibility of the provider, not your IT team. And that? Another cost-saver.

2. Increased Flexibility

Adopting a VCaaS strategy with regard to the adoption and integration of video conferencing into your business operations means that no longer are you tied to bulky equipment and what seems like an endless array of confusing cords, mostly resulting in connections that were subpar at best. Today’s video equipment is sleek and modern and, more importantly, incredibly easy to operate. With professional guidance from your service provider, VCaaS can streamline any conference situation – whether it is a state or a continent away.

Once you’ve adopted video conferencing as a communication and collaboration tool, it can help increase the flexibility of your team, enabling them to quickly and easily connect across all time zones and using any device. And that? That makes employees happy. The easier that technology makes their lives, the more productive and more efficient they’ll be. All of that leads to a happy, satisfied team, loving what they do and the way you enable them to do it.
.
3. Adoption of a BYOD Mindset

Adopting a Bring Your Own Device (BYOD) mindset and allowing employees to work on their own devices is another prevalent trend in the business world today. This can be a big benefit, both to businesses and their employees. Nobody wants to be lugging around more equipment when they’re doing their jobs—whether in the office or in the field—than they absolutely have to and, in many instances, employees would prefer to use their own devices rather than company-owned ones.

When you adopt technology solutions that allow employees to do their best work, no matter where they are and on the device(s) of their choice, that makes for happy team members. This can be as beneficial for small to midsize businesses as it is for enterprise ones, as mobility continues to play an ever-increasing role in our lives, and our businesses.

One important point to mention as we talk about mobility in the business environment, if your employees are using personal devices for business purposes, make sure you’ve got a comprehensive BYOD policy in place and that the requirements of that policy are communicated well and often to your workforce. Your BYOD policy doesn’t have to be restrictive; your goal should simply be to minimize security risk and maximize productivity.

In summary, VCaaS is a solution that makes a lot of sense for businesses today. Costs go down, efficiency goes up, the headaches of equipment management go away, and productivity goes up. Cloud-based VCaaS brings your business freedom—with scalability, and there are no surprises when it comes to cost.
There is absolutely nothing not to like about VCaaS. What do you think? Have you adopted VCaaS for your business yet, or are you thinking about exploring that as an option? If so, we are here to help!

Photo Credit: designteambrussel Flickr via Compfight cc