Video content has never been hotter, as videos are one of the most engaging and persuasive forms of visual web content. According to the latest B2B Video Marketing Benchmark Report by Demand Metric, over 70% of online marketers claim that video performs better than other content for producing conversions. It is also interesting to note these statistics shared by Hubspot: every day 100 million Internet users watch an online video, while 75% of users visit the marketer’s website after viewing a video. But, if you’re still not convinced of the power of video, how about this fun fact: YouTube is the second largest search engine today with 4 billion+ hours of video viewed every month.
Quality is the Key
We are not talking about just any video here; we mean crisp, high quality videos with clarity and smooth motion. In fact, when it comes to video marketing, quality is often the biggest challenge that marketers face. While good videos can be a marketer’s dream come true, nothing can frustrate your audiences more than those sloppy, badly shot, low-quality videos that take forever to load.
Many of us set out to explore the field of video marketing armed with just the built-in camera of our smartphones and tablets, or the webcam of our notebooks or desktop PCs. No doubt, efforts with these cameras are wasted. The fact is, our built-in cameras, no matter how promising they claim to be, can hardly do the trick. In fact, they can’t even come close to the quality that is required to make our videos stand out.
Why an External Camera is a Must for Your Business Videos
Personal videos and business videos are two vastly different critters. It is a prerequisite for business videos to look professional and polished, where personal videos can be forgiven their jerky movements, poor quality, or weird camera angles. If you are relying on video to grow visibility, increase sales, or educate, then professionalism will maximize the potential for effectiveness. You need an external camera that is more powerful than your embedded camera to create high quality marketing assets.
Using an External Camera Makes Sense
When planning your promotional video, or corporate film, you need to make sure that it champions your brand values and meets your business goals. It should also be packed with firepower that will make spreading its footprint far and wide in the online space a reality.
An external camera gives you that firepower with these features:
Resolution. Most good quality external cameras come with higher quality imaging. They use better chipsets than those found in built-in cameras. Better resolution in external cameras yield crisper images that improve the overall video quality significantly.
Pan, Tilt, and Zoom. An external camera has a more reliable zoom (often optical) and can effectively capture footage in group setting. Features like pan, tilt, and zoom are extremely important when making group videos, or taking shots that require a wide angle, while they also lend your videos a more professional touch.
Flexibility. The flexibility of an external camera allows you to integrate. You can easily attach it to your smartphone, tablet, laptop, or desktop PC, and instantly transform it into an HD video capturing device.
Videos can give your business goals a push in the right direction, but only if you use the right devices to maximize their quality. An external camera helps create high quality, professional-looking videos that will set you apart. They are a cost-effective alternative to much pricier HD digital cameras, and will give you the features that built-in cameras cannot match.