Video Collaboration Spurs InnovationIn the research and development world, effective collaboration is vital in order to bring team members, processes, and products together. When organizations work well together, there is more room for creativity to occur.

Videoconferencing is one tool that is a catalyst for innovation and is changing the way industries work together. Here are some areas where it is having a huge impact on how business is conducted.


With a growing remote workforce, mobility is at the center of innovation by offering instant collaboration opportunities. Video collaboration lets companies develop creative projects without the need for employees to all be in the same place. As businesses become more mobile and spread out across geographic locations, the personal touch of a face-to-face meeting that videoconferencing affords is just one of its perks. The creative process is efficient, productive, and ideas are freely shared using the technology. This means products are created from start to finish with clear input from all parties and people can easily work as a team to solve any problems that arise Remote workers have often been found to be more productive too, particularly for creative tasks.

Research and Development

R&D requires clear, constant communication with collaborators at all levels of development. Using video collaboration, designers cut down the back-and-forth time, as they are able to show work to clients in real time and make any requested changes as they go, virtually in real time. Content and data can also be shared faster and without associated travel costs. This saves a company both time and money. Video collaboration has made the project manager’s work much easier as well, essentially allowing PMs to finally be in two places at the same time. When they are able to oversee projects effortlessly as well as efficiently, a better project outcome is always the end result.


In 2000, Harvard Business School published data reporting that 50 percent of negotiations over email failed to progress, but only 19 percent of face-to-face negations faced the same type of deadlock. Experts in negotiation and mediation agree that being able to see the person with whom you are discussing a deal changes the behavior and the outcome for both parties in a positive manner. Wharton School of Business touches on this in their book, “Wharton on Making Decisions,” which brings up the following points:

  • Email alone leaves room for conflict. Face-to-face meetings make communication more interactive.
  • Immediate feedback and discussions can be made based on nonverbal clues.

With videoconferencing, vague messages can be cleared up quickly, and this translates to better results for your business.

Video Innovation in Action

In the UK, the Royal Surrey County Hospital found a way to use video that is not only innovative, but life-saving. Their medical staff was looking for an improved way to diagnose stroke patients—and this is how the TeleStroke program was born. Before the TeleStroke program, the Royal Surrey County Hospital faced what many hospitals face when dealing with time sensitive emergencies such as strokes: Specialists who weren’t always readily available every time a possible stroke patient was admitted.

The TeleStroke program, trolley-mounted videoconferencing units, allowed off-site doctors to diagnosis and treat stroke victims immediately using test results and physical symptoms they could see it in real time. This greatly improved the outcome for many stroke patients, who didn’t face the usual delays in treatment that happen while waiting for on-call specialists to arrive. Videoconference trolleys were also put in the stroke units to allow for constant patient monitoring by the staff.

Your business needs partners and collaborators who have the best modes of communication possible. Videoconferencing gives an organization the tools to move projects along more efficiently and with a high level of “virtual” person-to-person collaboration, among several locations at once, around the world if necessary. Negotiations between collaborators are more productive, your teams come closer together, and innovation begins to soar.

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