Millennials and an increasingly mobile workforce are changing the way organizations are using Web conferencing services. Today, it is impossible to imagine a Web conference without a video platform. The use of video in Web conferencing has grown tremendously in the past few years as organizations have embraced the technology as a productive way to conduct business, and it’s the preferred communication method for tech-savvy employees, enabling them to communicate with colleagues, partners, and clients in other locations.
The Growing Popularity of Video in the Enterprise
There are two driving factors behind the popularity of video in corporate conferencing services. Due to advances in mobile technology, more employees are working remotely. This mobile workforce is scattered across various locations, even counties, yet still need a way to effectively communicate and collaborate. Employees want to be able to see the people they are working with so videoconferencing becomes the perfect vehicle with which to conduct meetings, or hold brainstorming sessions.
As more and more millennials enter the workforce, videoconferencing becomes the preferred communication choice. This generation, practically born and raised with technology in hand, is extremely comfortable using video and demand it be a part of the tools they need to effectively do their jobs. Millennials are prepared to hold a business meeting just about anywhere, and expect to have access to the latest technology in order to do so, and do so successfully.
A decade long study of more than 800 companies, conducted by Wainhouse Research, revealed that one third have adopted video as a part of their Web conferencing system, and they use it at least half of the time.
Web Conferencing—Riding on Mobile
As mentioned above, with more remote employees, organizations are making mobile support a priority, especially for Web conferencing. Since most smartphones are enabled for videoconferencing, video becomes the number one choice when collaborating with co-workers, along with chatting with family and friends. The convenience of video technology helps employees conduct business efficiently in today’s go, go, go world. It is because of this availability and reliability that organizations are depending on mobile Web conferencing for a big part of their internal communications as well.
The Wainhouse study indicated that most participants have a preference for tablets over smartphones for mobile Web conferencing, naturally because the screen size is larger. However, if a tablet or desktop is not available, workers will not hesitate to use their smartphones.
Apart from the traditional Web conferencing features, such as desktop and application sharing, chat features, and document presentation in real-time, Web conferencing systems today also includes certain meeting productivity features such as agenda management, schedule coordination, and meeting records.
Gear Up for the Change
When it comes to choosing the right collaboration tool, many small and mid-size businesses often use whatever is most cost-effective. This is not always the best approach to take. Employees switch between work apps and other ones available on their phones, whatever they are most comfortable with, and this could lead to problems during meetings, such as dropped calls or not enough bandwidth, which takes away from the professional atmosphere. Also, many lower priced and/or free video applications don’t have industry regulated security measures built into them, leaving proprietary data potentially at risk.
Here are two factors to consider when selecting the best collaboration platform for Web conferencing.
Check the basics. Treat your online conference much like any other business meeting you would conduct. Consider the number of participants and the purpose of the meeting. Most platforms can cover a wide range of meeting types, and a large number of participants, but not all. To develop a productive collaborative environment, select the right meeting software to match your audience, taking into consideration group size and formality.
One meeting system may not be enough. You might think all meetings are created equal, but this just isn’t the case. For instance, your client meetings are probably different from boardroom and/or staff meetings. Many businesses find unified communications (UC) an effective way to take care of their web conferencing needs to enable other communication modes like audio and video conferencing, voice calls, email, and messaging from a single platform. For companies where their needs vary from meeting to meeting, UC becomes an easier way to manage Web conferencing.
A mobile and millennial workforce is changing the business landscape with an emphasis on modern technology to collaborate on the go. Video Web conferencing is becoming the preferred tool to conduct meetings, with its personal, face-to-face touch, flexibility, and ease of use. Organizations are taking advantage of all the benefits videoconferencing affords them. However, one size doesn’t fit all, and the right equipment is necessary for the technology to be most effective. That being said, video Web conferencing is showing its staying power in the business space.
Have you equipped your company with the right collaboration systems?