When Considering Videoconferencing, Consider the CloudAccording to recent projections, videoconferencing in the cloud will become a $3 billion industry within the next five years. As companies improve bandwidth and security, cloud-based solutions stand out as frontrunners in terms of costs, flexibility, and scalability. Balancing the demands of your workforce with corporate goals can be difficult; however, new cloud-based technology and software management can become a virtual asset in that process.

If your business underutilizes expensive on-premises videoconferencing today, it may be time to transition to the cloud. Consider these tempting reasons to invest in the latest cloud technologies for videoconferencing:

1. Cost-effectiveness. Companies with traditional videoconferencing setups must have necessary hardware and software to run the system and in-house maintenance and tech support. Cloud solutions tend to operate on a subscription basis, which allows businesses to invest in the number of users they need rather than the amount they anticipate over the next five years. They can also easily scale up or down as needed, and they often have the added benefit of outside maintenance and security updates keeping the system working properly. Saving money while maximizing utility may be the biggest reason companies prefer cloud-based solutions to traditional ones.

2. Intuitiveness. By nature, cloud solutions tend to provide a level of simplicity and intuitiveness that older, hardware-based systems lack. Updating and optimizing the system happens on a continuum rather than via drastic changes and updates every few years. Operating systems have largely moved to this type of setup to improve the user experience and minimize the learning curve.

3. Expert support. When you choose a cloud-based videoconferencing service, your company will have access to exceptional support from individuals who only handle cloud issues on a daily basis. An IT team may have responsibility over several onsite solutions, and they may not be available or have the expertise or time needed to troubleshoot some problems. A third-party cloud videoconferencing vendor, on the other hand, can remotely access the software and provide fast, effective troubleshooting when needed.

4. Integration. The flexibility of cloud-based systems makes it a good candidate for integration with existing platforms, including in-house videoconferencing and CRM systems, as well as databases. Similarly, cloud-based solutions aren’t tethered to certain devices. As long as a device has the requisite setup, a personal smartphone or an at-home computer can access the system as easily as someone in the office. Companies interested in moving some or all of their video conferencing to the cloud should look at a vendor’s ability to maximize interoperability and device support for current needs and future growth.

In today’s business world, companies that neglect to be mindful of cutting edge digital solutions and maximize competitiveness in the marketplace may lose out. Cloud-based solutions like videoconferencing provide the flexibility to maintain a digital advantage and adjust strategies as needed. Switching or modifying technologies, solution scalability, and accessibility make cloud-based videoconferencing a convenient and economical solution that drives results.

Eliminating a costly on-premises solution in favor of a cloud-based one may improve your company’s ability to meet strategic goals. It’s time to start looking into the potential of taking your videoconferencing to the cloud.

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