Why Video Conferencing Must Be Easy for the End UserAs we see a progressively virtual world, more and more employees are working remotely from their home offices or on the road. To keep up with an increasingly technology driven environment, businesses are utilizing video communications. In fact, videoconferencing is becoming as common as audio calling and email, and should be just as comfortable and easy to use.

To guarantee acceptance of new technology and maximize return on investment (ROI), people need to be able to operate it without difficulty. A company can’t benefit from something that no one wants to use. Choosing the right system is critical to keep costs down and headaches as few as possible. If you’re trying to determine exactly what your company needs, ask yourself a few of these questions:

    Is it easy to use? This is the most important question to consider. More and more employees expect the same level of simplicity in their work tools as their personal devices. Operating a videoconference system should be as stress-free as updating your social media status. When people feel like they are the master of their technology, they’ll want to use it more often.

    Does it integrate well with existing configurations? The new trend for businesses is Unified Communications (UC) – integrating a collection of communications capabilities – giving the user the ease of access while making it more cost effective for the company.

    How much support is required? The easier it is for employees to use without intense training or constant IT support, the more likely they’ll want to learn to use it. The more user-friendly the video conferencing system is, the less time the IT department has to spend training and tending to confused user queries.

    Is it cost effective? Video conferencing allows companies to cut costs while boosting productivity. A system is only going to be cost effective if it’s being used. This is where the user experience is a huge factor.

    How reliable is it? While some users will be able to attend conferences in a customary meeting room setting, many users will need remote access. A system that allows individuals to participate from a variety of devices on a multitude of networks may be necessary. Consider whether or not a platform delivers the best possible performance, regardless of devices or connectivity.

    What other features will be required? A good video conferencing system should do more than just offer face to face communication. Content sharing, audio and video caller access, web collaboration, recording and playback options, integrated directory, video and audio quality, and security are all features to consider for a company’s individual needs.

Today’s modern age of easy to use technologies offers a plethora of video communication options. Knowing the needs of your business—and its employees—is the key to creating a successful experience. Make video communications as user-friendly as the personal communications that individuals have become accustomed to. The easier to use, the more enjoyable the experience will be and the more a system will be used. Spend the time to research ease of use for your business to get the most out of these technologies.

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